Published On: Sat, Dec 5th, 2020

Sainsbury’s boss urges customers to ‘shop alone’ at Christmas to aid social distancing

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Christmas is a particularly busy time for supermarkets, with shoppers rushing to stock up on food and beverages for the festive period, as well as any gifts and stocking fillers. However, this year things are a little different due to the coronavirus pandemic.

However, there is flexibility for those who have children they can not leave at home.

“Of course we understand that some people need support with their shopping and that single parents will need to bring their children,” added Mr Roberts.

In order to ensure supermarkets do not get too busy, “greeters” will be operating outside of shops during busy periods to count customers going in and out.

They will also be asking customers to shop alone where possible.

“Our colleagues have done a phenomenal job this year, working extremely hard in challenging conditions to serve all our customers and help us to feed the nation,” continued the Sainsbury’s boss.

“Please continue to show your support to them over the festive period – they and I would really appreciate it.”

The supermarket has also issued some times of day when they anticipate shops could be busier.

They advise, where possible, customers avoid shopping at peak times.

“We and other retailers have been asking you to shop early to help us serve everyone in the key Christmas weeks,” said Mr Roberts.

“Lots of you have been following this advice and buying Christmas cupboard essentials much earlier than usual.

“Buying these products earlier means you’ll find everything you need and we hope you can then focus on your fresh food shop closer to the day itself.

“Plus, it should help us manage queues better as we get closer to Christmas.

“To thank you for shopping early, you can collect 10x Nectar points when you shop across thousands of Christmas cupboard lines, in store or online, between Friday 4th and Sunday 13th December.”

The supermarket giant is also extending the opening hours of some of its biggest stores in the run-up to Christmas day.

“To help you get everything you need in the final few days before Christmas, we will be opening our stores for longer,” he explained.

“90 percent of our supermarkets will be open from 6am until midnight from Monday 21 until Wednesday 23 December and many others will be open for longer than usual.”



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