Published On: Thu, Apr 9th, 2020

Louis Vuitton, Dior to start making free masks

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French luxury brands Louis Vuitton and Dior are making thousands of masks for frontline health workers and hospital staff battling the coronavirus pandemic

Published 9:49 AM, April 09, 2020

Updated 9:49 AM, April 09, 2020

FRANCE, Undefined – Louis Vuitton is converting 5 of its French workshops to make masks for frontline health workers, the luxury brand said Wednesday, April 8.

Its chairman Michael Burke praised employees who had volunteered to make the non-surgical masks with France hit – like several other countries – by shortages of protective facing coverings.

He said hundreds of thousands of masks would be produced in the workshops which usually turn out designer clothes and luxury leather goods.

Dior, which is also owned by LVMH, the world’s biggest luxury goods group, has been making masks since the end of last month for hospital staff.

It said that seamstresses who usually work on couture creations had volunteered to go back to its ateliers in Redon in Brittany in western France, which has been closed since France when into lockdown on March 17.

“In an exceptional show of solidarity, our wonderful petites mains (or “little hands”, as those who make luxury clothes are called) are working tirelessly” to protect health workers, the label said.

A number of fashion labels have also been making masks for free, with designers also sharing their DIY patterns online.

LVMH boss Bernard Arnault, the world’s second richest man after Amazon’s Jeff Bezos, last month ordered his perfumeries that usually make fragrances for Dior, Guerlain, and Givenchy to switch production to hydroalcoholic gel hand sanitizer.

The gel was then distributed free to French hospitals. LVMH said they would make as much of the gels “as was needed… and honor the commitment as long as necessary.” – Rappler.com

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